Revenue
$612.4K
▲ 14.2% MoM
Conversion Rate
3.42%
▲ 0.38 pts
Revenue vs Ad Spend — Daily
May 2026 · revenue (area) vs spend (line) vs target (dashed)
RevenueAd spend– – Target
Channel Mix — Revenue
May 2026
Purchase Funnel
Sessions → checkout, May
Cart→purchase 10.1% (▲1.2 pts)
Top Products
By net revenue · May
| SKU | Units | Revenue | Margin |
|---|
| Whey Isolate 2kg | 3,204 | $148.2K | 61% |
| Creatine Mono 500g | 2,841 | $96.4K | 68% |
| Pre-Workout Berry | 1,962 | $84.1K | 57% |
| Shaker Pro 700ml | 4,118 | $45.3K | 38% |
| BCAA Citrus | 1,204 | $38.9K | 41% |
Cohort Retention — Repeat Purchase
% customers repurchasing by month since first order
Retention improving ▲ — email flows rebuilt in April
Campaign Performance
Active campaigns · May
| Campaign | Spend | ROAS | Status |
|---|
| UGC Hooks v3 (AI) | $24.1K | 6.2× | Scale |
| Retarget — ATC 7d | $11.8K | 5.4× | Scale |
| Prospecting Broad | $31.2K | 3.1× | Hold |
| Influencer Whitelist | $9.4K | 4.7× | Scale |
| Search Brand | $6.2K | 8.9× | Max |